Donorcentrics index of direct marketing fundraising
Carol Rhine, Principal Fundraising Analyst at Target Analytics will provide a review of industry indices and reports revealing the state of our industry sector and what we can expect for the future. Using data from the Target Analytic donorCentrics Index of Direct Marketing, Carol will dive into the shifts in charitable giving experienced in 2018. Lots of chatter online this month about the recently released, always fascinating Giving USA report and the Q4 2013 donorCentrics™ Index of Direct Marketing Fundraising. The primary good news take-away from Giving USA is that overall charitable giving is up for the fourth consecutive year.